Toyota has taken the wraps off its new Corolla hatch, revealing a sleek, sporty new look for the latest generation of the world’s best-selling car.
The latest Corolla goes on sale in Japan today, just two months ahead of its local unveiling at the Australian International Motor Show in Sydney.
Although Corolla has been a mainstay of the Japanese car industry since 1966, the latest model is the outcome of extensive research and evaluation in Europe.
Toyota’s focus on European buying preferences – which are broadly similar to Australian tastes – has delivered edgier styling and a lower centre of gravity to further improve its dynamic performance.
The Euro-inspired exterior design combines smooth-flowing surfaces with sweeping character lines to provide the sense of agility expected in the small hatch segment.
The new Corolla also brings fresh interior treatments with clever packaging that liberates more space for occupants and their luggage.
Australian buyers will be offered the most powerful Corolla petrol engine – a revised 1.8-litre unit that develops more power.
Toyota Australia’s executive director sales and marketing Matthew Callachor said motorists around the world will appreciate the new Corolla beyond the traditional Toyota strengths of quality, durability, reliability, safety and fuel efficiency.
“The strong European influence on the new Corolla embraces the spirit of ‘waku-doki’ – a car that is fun to own and drive due to its sharp styling as well as its responsive acceleration, accurate steering, engaging drive and excellent ride comfort,” Mr Callachor said.
Australia was the first destination for Corolla exports and quickly established itself as Toyota’s most popular model in this country.
So far, almost 1.2 million Corolla hatches and sedans have been sold here – accounting for one-fifth of all Toyota vehicles bought by Australians in the past 50 years.
Of these, more than 666,000 or 56 per cent were built in Australia between 1967 and 1999. Corolla is now fully imported from Japan.
Local Corolla sales last year totalled just over 36,000. Sales to the end of July this year are more than 20 per cent higher compared with the same period last year.
I have seen it done quite alot, I recently even attended a Phillip Bloom lecture to here more about it.
But now I have tried creating my first ever time lapse video from using still images
I shot it on the weekend, whilst at the Motorshow shooting a job for Toyota
Not bad for a first attempt but room for improvement, my attempt is below
Holden are always a big one for reveals of new concepts at the Motor show and this year was no exception.
This year we got the new Colorado Concept, which is actually the third version of this concept as we have already seen two other versions.
The first version at the 32ndBangkok International Motor Show in March
The second one was at the Buenos Aires International Auto Show in June
But this one is all Australian made and designed with head designer 26-year-old Monash graduate Ben Last working closely with GMs’ Colorado & Brazilian design studio with operations in Thailand and US to develop the final Australian show theme.
Looking forward now to see the final production version now, hopefully it won’t be to different to this concept
After the jump are two video’s that Holden showed at the Launch, both very cool and give us an insight into the how the concept was developed and built .
Also after the jump is the full press release from Holden.
Press kits are generally given out to the Motorshow attending press members at the end of each presentation, each year there is different types and styles.
Here is a collection from Friday’s media day
Bmw showed off at the Motorshow on Friday their BMW Vision EfficientDynamics concept vehicle.
It was nice to see it in the flesh finally, after seeing images on line for a long period of time
I must admit it certainly looks better in the metal then it does in images, so if you are in Melbourne over the next week go check it out at the Motorshow.
When I got back to the office on Friday after the Media Morning, I noticed in among the many press releases to come through there was one from BMW in the UK.
It was promoting the fact that BMW are the offical vehicle supplier of the upcoming Mission Impossable 4 film, which is to be released at the end of 2011.
One of the cars mentioned in the release is the concept I had just been looking at the show, good timing by BMW to help leverage their involvement
Below is a trailer for the film, where you can see the some of the other BMW cars which appear in the film
Full Press Release from BMW after the jump, plus stills from the movie
As I write this I am standing on the Motorshow Floor waiting for the first reveal of the morning .
For coverage as each reveal happens follow my Photo Blog http://joelstrick.tumblr.com/
Then check back here tommorrow afternoon after for all the live reveal images in high res